Buyers Guide: Retail Staff

Logo Branded Gifts for Retail Staff at Merchology

If you own or manage a retail business, you understand the importance of training your staff to represent your brand well. Logo-branded retail store clothing and corporate gifts for store employees are great ways to help your retail staff look and feel great at work. 

From customer service to aesthetics, making the customer experience in your store is key. If they need assistance, then your employees’ custom retail store uniforms help them stand out so customers can identify them in-store. Custom retail store apparel can promote brand awareness locally, as well as help your team look unified and clean. 

Company logo apparel should be durable, long-lasting, and needs to hold up to regular wear throughout the year. In addition to selecting high-quality brands to visually represent your company, you’ll need items your team can use during any season. From Polos and button-downs to vests and fleece pullovers, the possibilities are many and varied. 

At Merchology, we stock a vast selection of logo-branded clothing, gifts, and gear for retail stores and sales teams. We know you want to provide the best company logo apparel and corporate gifts for store employees. That’s why we’ve created this handy buyers guide to the top uniforms and gifts for your retail staff.

Let’s dive right in.  

Custom Logo Polos 

Custom logo polo shirts offer a classic, clean look for your employees while being cost-effective for you. Polos are universally good looking, and have a professional yet casual look that’s both comfortable and easy on the eyes. Because they come in a variety of styles and colors, selecting polo shirts that look great with your brand aesthetic is easy. 

Polos can be dressed up or down to fit your business environment, making them a versatile and affordable addition to your wardrobe. If your store has a business casual dress code, polos pair well with khaki or black dress pants. On the other hand, a sharp-looking polo shirt also works with jeans. 

If you need company logo apparel on a budget, polos are a great way to go. Short-sleeve polo shirts for men or women will keep your staff cool in the warmer months, while representing your brand well. During the winter, consider providing your team with long-sleeved polos to suit the season. 

Corporate Vests 

Corporate vests are essential pieces of custom retail store apparel, especially for businesses that don’t require a full uniform for their employees. If your team dresses casually and you want to provide them with logo-branded retail store clothing, a corporate vest could be the way to go. Employees can layer a vest over a short- or long-sleeved shirt, making them versatile for all kinds of weather. 

Teams that work outdoors or in indoor-outdoor environments could benefit from corporate vests. You’ll often see employees wearing them at hardware stores, home repair and home improvement shops, and outdoor retailers. Vests are especially useful in the colder months when your team members need an extra layer of warmth that still represents your brand. 

For a hardy vest that sports your company logo and will hold up over time, consider a vest from Carhartt like this one. If you’re looking for thermal options, a sweater fleece vest from The North Face or a puffy vest from Port Authority are solid alternatives. Either way, you’ve got some great choices available at Merchology. 

Corporate Fleeces & Logo-Branded Layering 

The best custom retail store apparel is versatile, comfortable, and looks great. Companies want their employees to be easily identifiable no matter the season. This is where layering items, like logo-branded fleece jackets, come in handy. 

If you want to give your retail team members the option to layer up--whether it’s cold outside, or they’re just cold-natured--try a jacket or fleece in your brand colors, with your company logo. A full-zip or quarter-zip fleece jacket can come in handy here. For stores with a younger, hip vibe, a unisex zip hoodie might be the way to go. 

In the wintertime, chilled retail employees can keep their corporate fleeces on in-store without a fuss. Or, if your team members regularly go outside to help customers load groceries or goods into their vehicles, they can throw a branded layer over their work uniform and still look professional in the cool weather. Either way, you’ll be keeping them warm while they go about their shift. 

 

Logo-Embroidered Dress Shirts

Let’s say your retail store requires dressier apparel for its employees. Logo-embroidered dress shirts are a solid, classic choice that work well in a variety of store environments. Adding embroidery to a garment ensures long-lasting quality that you can’t get from a screen print. 

At Merchology, we carry some of the top dress shirt brands that are durable, easy to care for, and that will last for the long haul. A men’s shirt like this Easy Care Mini Herringbone from Cutter & Buck will hold up to everyday wear. The same goes for women’s easy-care shirts like this one from Port Authority. 

Looking for logo-branded retail store clothing for your hardware store, camping supply retailer, or sportswear store? Logo-embroidered dress shirts work well in these spaces. A stonewashed heavy denim shirt is a casual uniform your team members can wear with confidence. Denim is excellent for relaxed environments where functionality and comfort are number one. 

 

Custom Laptop Bags and Messenger Bags

While company logo apparel helps your employees stand out to shoppers while representing your brand, sometimes you need corporate gifts for store employees. Custom laptops, briefcases, and messenger bags are thoughtful gifts that your team members can use at work. Win-win! 

If your employees or managers at your retail store have plenty of paperwork to keep up with, a briefcase that features your logo will help them stay organized. Logo-embroidered messenger bags are a casual way for your employees to keep up with daily work essentials. For hardware, home repair, and outdoor retailers, consider a logo-branded canvas backpack for no-nonsense durability. 

Custom Drinkware

Custom drinkware, including mugs and insulated cups, creates a clean look across your team. Rather than messy takeout cups and haphazard disposable drinkware, company-branded drinkware will never look out-of-place in your retail store. As an added bonus, you’ll be ensuring your team stays hydrated throughout their shift.

A bamboo glass bottle lends a sleek, stylish look to your logo-branded drinkware. If your corporate gifts for store employees include drinkware, a tumbler from YETI is a memorable way to go. For outdoor events, consider a can cooler such as the BruMate Hopsulator, which will keep your team’s canned beverages cold for hours. 

Company Logo Gifts

Logo-branded retail store clothing isn’t the only thing you can provide for your employees. Company logo gifts are a great way to show your retail store employees you care. Whether you’re looking for a token on Employee Appreciation Day or just want to thank your team from time to time, logo-branded gifts are the perfect choice. 

Corporate gifts for store employees come in a wide range of options. For example, a Moleskine notebook sporting your company’s logo and colors can store important work-related notes and information. Much like a briefcase or backpack, it’s a compact piece of gear they can bring to work to stay organized and productive.

On the other hand, you might want your retail company’s corporate gifts for store employees to signify self-care and relaxation. Try a bottle of SnugZ Exhale Essential Oil to help them relax after a long or a tough customer interaction. For a tasty meal experience after hours, gift them a Taco Night Gift Set. 

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Custom retail store uniforms that are made with high-quality, long-lasting apparel are a fantastic way to let your customers and employees know you value your team. When your team can feel comfortable and confident--and look great--they’ll feel great on the clock. Logo-branded retail store clothing also fits into your store’s aesthetic, helping employees stand out so they can better serve your customers. 

Merchology offers logo-branded apparel and corporate gifts for store employees that feature your company colors and logo. We specialize in gifts, gear, and clothing that can help your retail team look and perform their best, no matter what industry you serve. And, if you want to show them your appreciation, our variety of gifts from top, household-name brands can be embroidered, engraved, or screen printed with your logo to fit your aesthetic. 

Ready to select branded apparel or corporate gifts for your retail store team? We can answer your questions and get you pointed in the right direction. Call a Merchologist for help today!